Conference Paper

Proceedings of SimBuild Conference 2024

Analysis of Factors Influencing Residents' Perceptions Regarding Potential Increases in Electricity Prices in Residential Buildings

Christian Kurniawan Bambang, Anh-Vu Le, Hoi-Lam Lou, Minh-Duc Le, Non Phichetkunbodee, Orville Wilbert, Simeon Nyambaka Ingabo, Ying-Chieh Chan
National Taiwan University

Abstract: This research delves into the factors affecting residents' perceptions of potential increases in electricity costs within residential buildings. Analyzing demographic variables like gender, age, employment, education, income, and household size, the study seeks their correlation with electricity consumption behavior. It also explores the influence of psychographic factors such as Knowledge (K), Environmental Awareness (EA), and Environmental Attitude (AT) on the willingness to pay (WTP) for increased electricity prices. Utilizing Spearman rank-order correlation, the study highlights the nuanced, occasionally indirect impact of demographic attributes on WTP, as well as the substantial but intricate roles of environmental awareness and attitude. A notable discovery is the significant yet nuanced influence of personal attitudes on WTP, contrasting with the milder correlations of knowledge and awareness. The outcomes illuminate the dynamic interplay between demographic characteristics, environmental cognition, and financial attitudes toward electricity costs. These insights provide crucial implications for developing comprehensive energy policies and engagement strategies to foster sustainable energy practices.
Keywords: Residential Energy Consumption, Environmental Cognition, Energy-Saving Behaviors, Willingness-To-Pay for Sustainable Energy, Demographic Influence on Energy Efficiency
Pages: 541 - 550
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